About us
A growing passion, and a reality worth understanding.
Our origins
Our origins: 2022
Mon Matcha was born from a simple but ambitious promise: to offer the best matcha at the best price. At the time, only a handful of insiders in the West knew about the virtues of this ancient green powder. The market was small, and matcha remained in the shadow of the big wellness trends.
Fair price
Our pricing philosophy
No flash sales or flashy campaigns. Why? Because those who can afford big discounts were already too expensive. We prefer a fair price, all year round, with no pressure and no gimmicks.
The one and only way to get discounts is to join the loyalty programme.
Quality
Transparency and quality
We offer the 3 best grades available on the Japanese market, without the waffle, in the category of:
Ceremonial
What's more, it's organic. This table explains the categories and sub-categories available on the market as a whole.
Understanding the grades
The grades, from highest to lowest quality
- Ceremonial
- Green tea or conventional
- Culinary
Each grade has its own sub-grades
- Ceremonial: A-B-C → WHAT WE SELL
- Green tea: A-B-C-SC-SB
- Culinary: A-B-C
As you will have gathered, the further down you go, the lower the quality.
Made in Switzerland
A Swiss attitude
Everything is under control. Our warehouse, offices, stock and entire management are based in Switzerland. This allows us to guarantee impeccable quality, precise lead times and full transparency at every stage of our business.
Trending
The matcha revolution
The tide has turned. Driven by social media, matcha has become much more than a tea: it's a lifestyle. From creative recipes to wellness rituals and moments of calm, this thousand-year-old infusion is now a symbol of quality, mindfulness and a return to the essentials.
Scarcity
The other side of demand
Exceptional matcha comes from a limited area of carefully cultivated Japanese land. But this rare quality cannot keep up with relentlessly rising demand. The result? Prices that are rising slowly but surely, a sign of the product's real value.
The market in figures
Spectacular global growth
Matcha is on every continent, and the figures speak for themselves:
- Global market estimated at USD 4.09 billion in 2024, forecast to reach USD 6.67 billion by 2033
- 202% growth in matcha drinks in Europe in 2023
- Ready-to-drink beverages jumped by 20%
- Matcha snacks and pastries are growing by 15% a year
- 55% of revenue in 2024 came from organic products
- 30% of consumers look for sustainable, ethical matcha
Ichibancha
A precious harvest, in tune with the seasons
Matcha is harvested only once a year, during the picking known as Ichibancha, which takes place between late April and early May. This is when the carefully shaded leaves offer their full richness in flavour and benefits.
Because there is only one harvest and it depends entirely on nature's rhythm, some products may occasionally be temporarily unavailable.
We do everything we can to keep them in stock, but there may be short gaps while the new harvest is being prepared.
Thank you
Thank you for being part of the journey
If you're here, it's because you share our vision, and for that we thank you. Questions? Ideas? Fancy a chat? We're here to listen.
